If you are an independent at anything then marketing is always going to be a necessary evil. I have tried it and not enjoyed the experience but as yet I still cannot afford to pay someone else to do it for me. It is curious that in the early days my books used to sell themselves, especially through Amazon, but that no longer happens anymore
marketing
Opening Your Own Shop
If one of my books takes your fancy you just click on the 'Buy Now' button and it takes you directly to the product page from where you can choose the the file type for your eReader, purchase the book, download it to your device, and begin reading. It is surprisingly seamless and straightforward.
The Next Big Step
Having decided to take book promotion and marketing into my own hands, I have signed up to attend a book fair as an author.
Giving Marketing a Personal Touch
If you have read my previous posts on the topic of marketing, then you will know that so far it has been somewhat underwhelming. My wife suggested a different approach, however, which involves me attending a book fair as an author! I do not know why I never thought of doing this myself. It seems … Continue reading Giving Marketing a Personal Touch
My Misadventures in Marketing
I knew there was a reason why I did not like marketing and nothing that has happened recently has changed my mind on that score.
Marketing: a Facebook Experience
I have been on Facebook for sometime now, so it seemed reasonable that I try their adverts to try and garner a greater interest in my books. I composed and advert with the intention of selling more copies of my epic fantasy, The Queen of the Mountain Kingdom. I dropped the price to $0.99. I set my budget to £20 and the advert to run over 4 days.
Marketing: Time for a Review
My marketing exercise has passed its expiration point. I had set it to run from 10 - 14 February. The point of the exercise was to broaden my readership by offering the book, The Devil Within Us, for free. I paid for a promotion run with Just Kindle Books and arranged for the book to be free to download on the dates specified above. I invested $48 in the scheme.
A Marketing We will go – again!
I certainly have not moved very quickly since I last wrote about marketing in September, Marketing, like all other oceans, is full of sharks. That was quite a negative experience. Thankfully, I opted to be cautious and invested no more of my money than I could afford to lose and, of course, lose it I did. … Continue reading A Marketing We will go – again!
Bring it on, 2021
Writing and everything associated with it is going to be at the forefront for me, but other creative projects are also in my future. Instead of bemoaning the current state of affairs in both the country and the larger world I am going to exploit the opportunities on offer.
Marketing, like all other oceans, is full of sharks
Well, my first serious foray into book marketing did not go particularly well. I saw an offer on-line for a service that offered to promote my book by all the usual methods, reviews in line with the extant Amazon policy, mentions on Twitter, my book and my name given out to a MailChimp list of … Continue reading Marketing, like all other oceans, is full of sharks
Peter C Whitaker 